There’s something in the air in Austin, Texas, and it’s not the sound of fans cheering on the Longhorns, the twang of a country guitar, or the smell of Texas BBQ. It’s South by Southwest, an annual celebration that’s billed as both a conference and a festival, or somewhere in the middle, but as organizers and veterans will tell you, ‘you just have to be there.’ It’s a mashup of film, music, tech, and culture. A place where you can watch Ironman lecture a crowd on cyber-security, receive healthcare advice from the Jonas Brothers, and watch a movie premiere in virtual reality, all in one afternoon. But why is this happening? And who’s going? Well, everyone- fans, entrepreneurs, thrill seekers, investors, and they’re all going for the same reason- they’re looking for the next big thing. For the first time in a long time, the tech sector is experiencing a transformation. You’ve read about it in the news, heard about it in the break room, and you’ve seen it with your own eyes on social media. I’m talking about AI and what some are calling “deep tech” – those scientific advancements which include innovations in areas like virtual reality and robotics. Between star studded conversations and out-of-this-world exhibits, SXSW will give us a sneak peak into the future and how these new technologies will change our economy and our world, from the way we work, to the way we play. We’ll be speaking to the top thinkers and up and coming entrepreneurs about what all of this means for both businesses and consumers, because we’re on the edge of a brand new era in modern technology, and SXSW is the main stage. Over the past few years, there’s been a shift in how we think about the tech industry and the emergence of a new capital city for American business. Tesla (TSLA), Apple (AAPL), Google (GOOGL), Oracle (ORCL)— why are the world’s most valuable companies all moving to Austin, Texas? Could it be the weather? The taxes? The food? Or maybe it’s the vibe? The answer lies at South by Southwest: Austin’s coming out party, at the conference and the festival, or somewhere in the middle.
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