And digital clones — avatars by another name — present a world of business, economic, scientific and artistic opportunities, even as they also raise a host of ethical questions.
To see just how far the technology has already progressed, Bloomberg Television anchor Tom Mackenzie cloned himself. Then he had a chat with his AI-powered twin, call him Avatar Tom.
Mackenzie’s digital twin, created by London-based synthetic media platform Synthesia and using ChatGPT to generate its responses, is animated by algorithms able to mimic his appearance, behavior and voice.
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