WATCH: Botlhale AI – Helping customers engage and transact in languages they understand
Technological advancements have meant that businesses can now reach more consumers across the country because to the growth of e-commerce. Research suggests that language can significantly affect consumer behavior in e-commerce since people are more inclined to buy goods or services from websites that offer such goods or services in their native tongue. Due to the diversity of linguistic and cultural groups in South Africa, it may be challenging for SMEs to cater to this. On this week’s episode of Small Business E-volution the CEO of Botlhale AI, Thapelo Nthite, joins Nontobeko Gumede to share his entrepreneurial journey of building an online platform that uses AI technology to help customers engage and transact in languages they understand. He later sheds light on the challenges that exist such as language barriers in the ecommerce space and how AI can be used to solve them.
