Chapters:
00:00 — Introduction
03:00 — Designing custom silicon
07:06 — Generative A.I. race
09:39 — Full-stack approach
11:31 — Leveraging cloud dominance
Produced and Shot by: Katie Tarasov
Edited by: Evan Lee Miller
Additional Reporting: Jordan Novet
Supervising Producer: Jeniece Pettitt
Animation: Midnight Snacks
Additional Camera: Katie Brigham, Sydney Boyo, Andrew Evers, Joseph Huerta
Additional Footage: Amazon, Airbus, AMD, Apple, Autobus, Getty Images, Google, Intel, Microsoft, Nvidia, TSMC
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How Amazon Is Making Custom Chips To Catch Up In Generative A.I. Race